ABOUT

Our story

It all started in 2016. Spencer watched a movie called "The Intern" and since then has always loved everything related to the clothing brand environment, before that, he always loved to sketch. Before The W. Label began, he did smaller projects for people or companies. He made individual pieces for private individuals, especially portrait paintings. Spencer attempted to launch 2 different clothing brands with no success due to his perfectionism, and he always felt something was missing. Yeraldin came in a few years later and suggested starting with something small, a few unique design pieces with a website and an Instagram, and that was it. So, they created a few designs and sampled them to create content and launch. The items were incredibly popular, which made Spens and Yeral think about what to do from this point on.

It was challenging to sell individual pieces to multiple people, so they came up with a concept on how to sell art while still maintaining the "unique character" of each piece. They came up with the idea of selling limited-edition clothing. They found a partner and started printing limited hoodies, sweaters, and t-shirts, where the design is clearly in the foreground and represents The W. Label. Throughout all of this, family and love have always played an important role. Spens and Yeral's parents have been actively involved from the beginning. They sewed labels and packed packages with us until late at night.

Let's get back to the story and its origins: We are almost in 2024, in which the journey has taken the next step. Aleja and I joined the team. Aleja brought all of us together, and we had a photo shoot. It immediately clicked for all of us; we sat together and realized that we had to work together somehow. In 2023, Paulina joined us, who had already accompanied us on trips and was a silent companion of The W. Label. In 2022 and 2023, we expanded the team even further with members from the community.